Mastering Multi-Generational Clients: PMU Techniques for Every Age Group

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Mastering permanent makeup techniques for all generations Inspired by Ms Amber Red

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Today, we’re diving into the art of tailoring permanent makeup for every generation. Because let’s be real—what works for a Gen Z trendsetter might not fly with a Baby Boomer who wants a timeless look. Each age group brings its own vibes, needs, and preferences to the table, and as artists, it's our job to meet them exactly where they are.

Whether your client is 19 or 79, this guide will help you create results that have them walking out of your studio feeling unstoppable.


Gen Z: The Trendsetters (Ages 18-26)

What They Want:
Gen Z is all about experimenting with bold, creative styles. They grew up on TikTok trends and love enhancing their natural beauty while keeping things edgy. Ombre brows, wing eye liner, and blush lips are their go-to choices.

How to Nail It:

  • Stay on Trend: Keep an eye on social media for emerging styles. Gen Z loves trying what’s hot now.
  • Soft and Natural: They want it to look effortless, even if it’s taken hours to perfect. Soft shading is your best friend here.
  • Talk Technology: They’ll likely have done their research online, so be ready to geek out about the latest tools and techniques.

Millennials: The Perfectionists (Ages 27-42)

What They Want:
Millennials want low-maintenance solutions that keep them looking polished. They juggle careers, kids, and social lives, so convenience is key. Think: classic eyeliner, defined brows, and soft lip blush.

How to Nail It:

  • Focus on Durability: They want results that last but still look natural. Precision and quality are essential.
  • Subtle Enhancements: Millennials prefer enhancing their features over making bold statements. Less is more!
  • Emphasize Longevity: Highlight how permanent makeup saves time and energy in their busy routines.

Gen X: The Bold Beauties (Ages 43-58)

What They Want:
Gen X loves a mix of timeless elegance and practical enhancements. They’re ready to embrace permanent makeup to simplify their routines and regain some of the definition they may have lost over the years.

How to Nail It:

  • Revive and Define: Create bold brows and defined eyeliner to enhance their natural beauty.
  • Address Skin Changes: Adjust for thinning skin or changes in elasticity by choosing pigments and techniques designed for mature skin.
  • Celebrate Their Style: Gen X knows what they want—be ready to collaborate and deliver exactly that.

Baby Boomers: The Timeless Classics (Ages 59-79)

What They Want:
Baby Boomers often look for subtle, natural enhancements that give them a refreshed appearance. They want to feel confident and radiant without looking “done.”

How to Nail It:

  • Focus on Soft, Natural Looks: Use gentle pigments and light strokes to achieve soft brows, delicate liner, or a hint of lip color.
  • Be Gentle: Their skin may be more fragile, so use techniques that prioritize comfort and safety.
  • Build Trust: Boomers appreciate a detailed consultation. Take the time to explain the process, so they feel at ease.

Tips for All Generations

  • Custom Consultations: Every client, regardless of age, is unique. Ask questions to uncover their goals and design a look that feels like them.
  • Know Your Color Theory: Adjust pigment choices based on skin tone and undertones to ensure long-lasting, flattering results.
  • Education is Key: Teach your clients about aftercare and what to expect—no one likes surprises (unless it’s a birthday cake).

Every generation has its own beauty story, and as permanent makeup artists, we get the privilege of being part of it. Whether you’re enhancing a Gen Z influencer’s brows or giving a Baby Boomer the confidence boost they’ve been craving, the key is to listen, adapt, and create with care.

You’re not just tattooing brows, lips, or liner—you’re giving people the confidence to show up as their best selves. And trust me, that’s powerful work.